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The key is to not just say, but do. Offer more attractive alternatives. And don't just encourage other activities; actually get involved. Do things your kids like to do. Take them places they like to go. Help them learn a sport. Help them learn to play an instrument.
Make it easy for friends to visit, and for them to visit friends -- in real life, not virtually.
Screen time isn’t a single thing. It’s an insane range of things. There’s lots of screen time that is of Twinkie quality but there are many other options. If I read a book on a device is it screen time or is that reading? If I’m coding for an hour? Editing video? Video chat with my parents? When we reduce things to this extent we end up doing things that ignore the actual problem.