Bookmarked The machine always wins: what drives our addiction to social media (the Guardian)

The interesting question is what it is that is so addictive. In principle, anyone can win big; in practice, not everyone is playing with the same odds. Our social media accounts are set up like enterprises competing for attention. If we are all authors now, we write not for money, but for the satisfaction of being read. Going viral, or trending, is the equivalent of a windfall. But sometimes, winning is the worst thing that can happen. The temperate climate of likes and approval is apt to break, lightning-quick, into sudden storms of fury and disapproval.

In an edited extract from The Twittering Machine, Richard Seymour touches on the addictive nature of social media. Whether it be positive or negative, it feeds our tendency for more. It reminds me of the Two Minutes of Hate in George Orwell’s 1984. This is something that Cal Newport touches upon. The question I was left wondering is whether blogging and platforms like WordPress are any different? If so, how?