If Teen Vogue, even in its current woke incarnation, does not exist to celebrate this period of still-expungeable error, then it may as well be calling for the abolition of the teenage years altogether. Its staff, as well as many of its advertisers, evidently think its readers deserve no bonfire, no sin jubilee, and should be hounded eternally for their dumbest and most bigoted utterances. This suggests an intriguing editorial mix of beauty tips, celebrity news, and vengeance. Who wouldn’t want to read what a modern 20-something Torquemada thinks about Zayn Malik’s Netflix queue or a new brand of facial cleansers? Because I am no longer a teenager, I have no teenage years to lose. Although if Teen Vogue has its way, I suppose I should consider myself hostage to the idiocy of my wayward teenage self until I am safely dead.
I have a reputation, which is the trace of past events and current relationships in a social system. But that reputation isn’t really separate from the techniques others use to decode and utilize my reputation for decision-making.
This relationship is synergistic.
Today, everyone’s second self is encoded in contrails of data: pictures, ratings, clicks, tweets, searches and purchases. Corporations and governments rake over this information and fix us in it: we are subjected to the scrutiny applied to celebrities but without the fame or the free stuff. In one possible future, everyone will be ranked like hotels on TripAdvisor. In one possible present, in fact: the Chinese government is implementing a scheme that will give each of its 1.4 billion citizens a score for trustworthiness, with the stated aim of building a culture of “sincerity”.