I have a reputation, which is the trace of past events and current relationships in a social system. But that reputation isn’t really separate from the techniques others use to decode and utilize my reputation for decision-making.
This relationship is synergistic.
Today, everyone’s second self is encoded in contrails of data: pictures, ratings, clicks, tweets, searches and purchases. Corporations and governments rake over this information and fix us in it: we are subjected to the scrutiny applied to celebrities but without the fame or the free stuff. In one possible future, everyone will be ranked like hotels on TripAdvisor. In one possible present, in fact: the Chinese government is implementing a scheme that will give each of its 1.4 billion citizens a score for trustworthiness, with the stated aim of building a culture of “sincerity”.