Although this is different from the situation you touch upon, both situations capture the challenge of communication in an online world. I find this a little easier when I have had the chance to meet the people who I maybe supporting in person. However, this is not always possible when schools are so geographically disparate.
To do work that matters, people need to know that they are the best resource your organisation will have, and they have to be utilised according to this belief. If you do not bring out the best in them, nothing you write on any document will matter. Those visions and mission statements can become important, but only people can bring them to life.Source
Another take on this is Brad Gustafson’s take on Start With Why in that in schools we should start with the students first. While Dean Shareski suggests that people and connections are what matters when leaving a conference.