The barrage of blokey ads. The sponsorship signage. The steady drip of endorsements by smiling sports stars. Online betting giants are pumping millions into the battle for the minds and wallets of Australian punters, with a singular aim: making you reach for your phone. Now a 7.30 investigation can reveal details about the powerful machinery behind one of the country's leading sports betting operators — a company that has spent nearly half a billion dollars over five years on endeavours aimed at tightening its grip on this rapidly growing market.
Paul Farrell, Inga Ting and Amy Donaldson investigate the tangled web of influence associated with SportsBet. From various sporting clubs to the tech giants, the 7:30 Report uncovers the ways in which the betting company has managed to spend nearly half a billion on advertising in a five year period. This reminds me of a post from Tom Cummings from a few years ago looking at the roll gambling had in relation to Hawthorne’s grand final success.