Forget amassing likes or cultivating your online persona. Apps like Cocoon are all about being your true self with just a select few people.
The monetization strategy for 100 True Fans also differs from the 1,000 True Fans convention. Easy perks like offering users ad-free content and access to back-catalogs can help creators monetize at a lower dollar amount. But to gain fans who are willing to pay $1,000 a year—no small sum—creators need to offer a step-function increase in value. The recipe, then, is to go niche and to tap into users’ desire for results. Practically, what does that look like? It means providing differentiated content, community, accountability, and access.
- Premium content and community that has no close substitutes
- Delivering tangible value and results
- Access, recognition and status
On the 10th July 2019 we ran the ‘Networked Making’ event at the University of the Arts London. This post introduces a podcast in which myself and Jon Martin reflect on the ‘Making Networks’ workshop activity we designed for the start of the day
(with input from Dr Sheena Calvert and the ‘Interpolate’ student group) .
The activity was described as: “A workshop session in which participants collaboratively make and reflect on a physical model/metaphor of their networks.”
an open-ended session. This is a useful reflection on and learning.
When I talk about people belonging to a network, for example, the only relevant thing to me is that the person is a part of the network – not how many connections they have, not what weight their words have within the network, not whether the person is a desirable contact to have. All of these are ways of trying to characterize the person’s participation in economic terms, when the fact of their participation in a network has no economic properties at all.
Constantly learning fractal beings can make for more resilient knowledge networks. Finding ways to increase curiosity, make connections, and see coincidences is one aspect of the personal knowledge mastery discipline.
It will benefit today’s leaders and organizations to spend time investing in and learning how networks can better serve our individuals and organizations for scaling the level of learning and knowledge that is necessary to stay vital and relevant in a world of accelerated and often turbulent change.
Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.
And remember that you are your own audience! Small b blogging is writing things that you link back to and reference time and time again. Ideas that can evolve and grow as your thinking and audience grows.
So I challenge you to think clearly about the many disparate networks you’re part of and think about the ideas you might want to offer those networks that you don’t want to get lost in the feed. Ideas you might want to return to. Think about how writing with and for the network might enable you to start blogging. Forget the big B blogging model. Forget Medium’s promise of page views and claps. Forget the guest post on Inc, Forbes and Entrepreneur. Forget Fast Company. Forget fast content.
This stands in contrast to the idea or argument that blogging is first and fore mostly personal.
via Doug Belshaw