The problem with competing on price is that you soon get into a race to the bottom and whoever has the biggest economy of scale ends up winning.
The web isn’t a world of monolithic apps with clear boundaries between them, it is an experience of surfing from one web page to another, flowing through content.
With no real constraints put on the ideation process and an insufficient process for evaluating them, people were coming up with all sorts of suggestions from smart watches to reinventing the concept of currency!
The premise of Ari’s talk was that Firefox OS had set out to compete with Android and iOS and it had failed. Firefox OS was too late to market, the app store hadn’t taken off and the smartphone war had been won. It was time to move onto the next big thing — the Internet of Things.
The flagship Firefox team and supporting platform team had been complaining about a lack of resources for a while, and with Firefox market share slipping the finger of blame was pointed at Firefox OS.
There was a general feeling that Mozilla had “bet the farm” on Firefox OS and it hadn’t paid off.
It’s possible that rather than being five years too late, Firefox OS was actually five years too early!