Liked Five things we learned from Mark Zuckerberg's Facebook hearing by Alex Hern (the Guardian)
By the end of the second hearing, we had learned the areas Facebook wanted to avoid. Questions about its profiling prowess, for instance, were generally answered through misdirection. Asked who owns “the virtual you”, Zuckerberg’s favoured response was to note that you own all the “content” you upload, and can delete it at will. That does not answer the question, of course: the advertising profile that Facebook builds up about you cannot be deleted, and you have no control over it.