Replied to Thoughts on Apple Rebuilding Maps (Collin Donnell)

When the decision was made to move away from Google, and create their service, my feeling is that it was on a less-than-ideal timeline and they needed to come up with a solution that would get it out the door. Partnering with a bunch of companies to launch who have all the data you need makes a lot of sense when you have no experience or infrastructure to do this, and it’s beginning to look a little embarrassing that the iPhone can’t do turn by turn directions.

Collin, not sure if you have read this post from last year by Justin O’Beirne. He discusses the addition of ‘Areas of Interests’ to Google Maps and explains that the challenge for Apple is that these AOIs aren’t collected β€” they’re created. And Apple appears to be missing the ingredients to create AOIs at the same quality, coverage, and scale as Google.