Using DuckDuckGo can feel like relearning to walk after you’ve spent a decade flying. On Google, a search for, say, “vape shop” yields a map of vape shops in my area. On DuckDuckGo, that same search returns a list of online vaporizer retailers. The difference, of course, is the data: Google knows that I’m in Durham, North Carolina. As far as DuckDuckGo is concerned, I may as well be on the moon.
Google, Facebook hidden trackers follow users around the web at alarming rates, says DuckDuckGo’s CEO Gabriel Weinberg. To make any real progress in advancing data privacy this year, we have to start doing something about them. Not doing so would be like trying to lose weight without changing your diet. Simply ineffective.