So let’s say this does really well in audio, selling, say, 10,000 copies. That works out really well for me, as I’m the publisher for this one, because I keep 95% of that (Kickstarter gets 5%).
By contrast, if my publisher sold this with Audible, they’d get 70% (Amazon takes 30%), and then I’d get 25% of that (17.5% of the gross). That means I earn 542% of what my take would be with a publisher/Audible on these sales.
Writing for the Publishers Weekly, Doctorow talks about his hope of being the ‘pebble that starts the avalanche’:
I want to be the pebble that starts the avalanche that changes the face of the mountain. Think of it: if more bestselling authors declined to offer their audiobooks under Audible’s current DRM-enforced terms, and Audible became the place on the web where you couldn’t get a bestselling audiobook, how much pressure that would create for fairer terms?