Replied to Public Transit Agencies Think Rewards Programs Can Bring Back Riders by an author (WIRED)

Following the example set by airlines, Uber, and Lyft, public transportation officials are creating frequent-flier-like systems to goose ridership.

I like the endeavor behind the idea of rewarding users of public transport. However, I fear that like all the other ‘reward’ programs (FlyBuys etc) this information will be mined and misused. I always think that we miss the greater good associated with public transport, I am not sure of focusing on the individual really responds to this. To be honest, I am not sure if Luxembourg’s free travel is even solving the problem.