Liked Back to the Blog (Dan Cohen)
It is psychological gravity, not technical inertia, however, that is the bigger antagonist of the open web. Human beings are social animals and centralized social media like Twitter and Facebook provide a powerful sense of ambient humanity—that feeling that “others are here”—that is often missing when one writes on one’s own site. Facebook has a whole team of Ph.D.s in social psychology finding ways to increase that feeling of ambient humanity and thus increase your usage of their service.