Bookmarked How Ikea tricks you into buying more stuff (The Hustle)

The home furnishings giant enlists a maze-like layout, cheap food, and crafty psychology to get you to fill up your cart.

Zachary Crockett explains how Ikea tricks shoppers into buying more. Much of this stems from the layout. As a store, Ikea breaks with common store configurations, such as grid, racetrack, freeform, and spine, to provide a one-way path. This approach does three things:

  1. It forces wider product exposure
  2. It creates a false sense of scarcity
  3. It creates a sense of mystery

In addition to this, there are other tricks, such as strategically placed mirrors, contextual positioning and dirt cheap bins and decoy prices.

Alan Penn, a professor of architecture at University College London, describes this as a ‘submissive experience’. What is intriguing is how much my children love going there as it provides a hands-on experience. I wonder if there has been any research into this?

Bookmarked 12 Steps to Post-Growth Sustainable Business | P2P Foundation (P2P Foundation)

Nobody cares about how we got here. They just want solutions for how to get out of the trap. CEOs are struggling to create value for corporations programmed only to accumulate more capital, drain local economies, and externalize the costs.

So I’ve been ending my talks with specific, actionable suggestions for how companies of all sizes and stages can become more sustainably profitable in the current environment. It amounts to a 12-step program for getting off the addiction to growth. If you need to grow in order to survive, then you’re not a real business – you’re just a brand name on debt.

Here’s the quintessence of the recommendations to be gleaned from hearing my talks, reading my book Throwing Rocks at the Google Bus, or listening to my TeamHuman podcast. Of course, if you read the book you’ll see the arguments for why these strategies will work, and how they expose the false assumptions we’ve been working under for a few centuries, now. But here are the basic principles.

Douglas Rushkoff provides a series of steps for moving to a more sustainable business model. This is a useful summary of many of his arguments and ideas from his book Throwing Rocks at the Google Bus:

  1. Optimize for the velocity of money.
  2. Make them rich.
  3. Employ bounded investment strategies.
  4. Push for a tax policy that promotes revenues instead capital gains.
  5. Organize as Platform Cooperatives.
  6. Local crowdfunding.
  7. Develop favor banks and local currencies.
  8. Cooperative businesses cooperate.
  9. Larger companies can enact economic experiments as local, limited trials.
  10. Run your company like a family business.
  11. Develop new metrics for success other than growth.
  12. Your goods and services are your product – not your stock.