Google is already buttoning up its data policies in anticipation of Europe’s General Data Protection Regulation, or GDPR, which kicks in next month. The company restricted the number of third-party companies that can serve and track ads through its advertising exchange and on YouTube. Google is also requiring publishers to get user consent for targeted ads to comply with GDPR.
Silicon Valley CEOs are supposed to be sacrosanct. So how did it all go wrong at Uber?