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We make choices about how we invest attention constantly, and, mostly, unconsciously. There’s value in thinking about this more consciously. And I’m not talking about efficiency. This isn’t about making more efficient use of time. It’s about making our investments more purpose-driven.
There is a war for your attention, and like all adversarial scenarios, the sides develop new countermeasures and then new tactics to overcome those countermeasures. The predator carves the prey, the prey carves the predator. To get a sense of just how far the state of the art has advanced since Farmville, fire up Universal Paperclips, the free browser game from game designer Frank Lantz, which challenges you to balance resource acquisition, timing, and resource allocation to create paperclips, progressing by purchasing upgraded paperclip-production and paperclip-marketing tools, until, eventually, you produce a sentient AI that turns the entire universe into paperclips, exterminating all life.