I’ve evolved a checklist for would-be self-publishers that makes success more than a matter of pure luck.
- Observe the publishing fortunes of books whose audiences you imagine to be similar to your book’s audience;
- From these observations, formulate a falsifiable hypothesis about how you will reach a similar audience;
- Based on this hypothesis, formulate a plan to get your book to that audience;
- Execute your plan, and measure its progress by comparing your book’s performance to your hypothesized performance;
- As new data comes in about where your hypothesis was mistaken, revise your hypothesis and make a new plan, and execute that;
- Go to step 4. and repeat.
This won’t guarantee that you succeed, but without something like this, you will almost certainly fail.
I am intrigued to how this differs in Australia or if it is the same all over the world.
Doctorow also shared a reading of the piece on his podcast: