πŸ“‘ Self-Publishing

Bookmarked Self-publishing – Cory Doctorow – Medium by Cory Doctorow (Medium)

Unless you feel you can figure out how to market your book, unless you want to devote as much energy to that marketing plan as you did to its authorship and production, unless you are prepared to sustain your marketing effort through constant iteration and refinement, you probably shouldn’t self-publish.

Cory Doctorow reflects upon the monopolisation of the book publishing industry and the perils associated with self-publishing. He shares some of the lessons that he has learnt along the way:

I’ve evolved a checklist for would-be self-publishers that makes success more than a matter of pure luck.

  1. Observe the publishing fortunes of books whose audiences you imagine to be similar to your book’s audience;
  2. From these observations, formulate a falsifiable hypothesis about how you will reach a similar audience;
  3. Based on this hypothesis, formulate a plan to get your book to that audience;
  4. Execute your plan, and measure its progress by comparing your book’s performance to your hypothesized performance;
  5. As new data comes in about where your hypothesis was mistaken, revise your hypothesis and make a new plan, and execute that;
  6. Go to step 4. and repeat.

This won’t guarantee that you succeed, but without something like this, you will almost certainly fail.

I am intrigued to how this differs in Australia or if it is the same all over the world.

Doctorow also shared a reading of the piece on his podcast:

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