Maybe better or more refined solutions exist, but if the history of children’s television teaches us anything, it’s that the market alone will not generate the best outcomes for kids. Nor is the United States government likely to demand change, at least not without prompting. Heroes will have to emerge to push for change in the new YouTube’d world, just as they did in the early days of broadcast children’s TV. And not all of those heroes will come from the Western world. They’ll come from all over the globe, maybe even Chennai.
Alexis Madrigal looks at the rise of YouTube and its impact on children. She focuses on Chu Chu TV and how it came to be. Madrigal also makes an attempt to place YouTube on a longer timeline associated with children’s media.