💬 Public Transit Agencies Think Rewards Programs Can Bring Back Riders
Following the example set by airlines, Uber, and Lyft, public transportation officials are creating frequent-flier-like systems to goose ridership.
I like the endeavor behind the idea of rewarding users of public transport. However, I fear that like all the other ‘reward’ programs (FlyBuys etc) this information will be mined and misused. I always think that we miss the greater good associated with public transport, I am not sure of focusing on the individual really responds to this. To be honest, I am not sure if Luxembourg’s free travel is even solving the problem.