Power of Stories

Discussing the social age, Julian Stodd uppacks the power of stories. For him, the question often relates to whom owns the story and how it flows.

Stories are the mechanism of transmission of cultural and tacit knowledge: they are units of information, heavily contextualised, highly magnetic, almost frictionless, and can be very, very, long lived. If i tell a story, i may own it, right up until the point that i share it, but at that time, it takes wings, and becomes real. Stories shared are stories relinquished: despite legal frameworks in which we retain ownership of the husk, the germ of truth that resides within a story is let loose through sharing. The essence of it, the ‘story’ itself, is more than simply © words, and trademarked phrases. Stories are meant to flow. source

Providing his own point of view, Kin Lane says that it would kill him not to be able to tell stories:

I need storytelling to do what I do. To work through ideas. It is how I learn from others.source

Coming at the question from the personal perspective, Aaron Hogan asks what stories define you:

Take a minute and ask yourself those questions: What is your story? Who are you listening to? How is that going?source

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