Ring represents an emerging governance system that, once established, we can neither vote for nor pull the curtains against. Framing Ring as a simple safety app fails to paint an accurate picture of the dangers of a makeshift corporate surveillance infrastructure.
People may assume there’s no risk to them, so long as they have nothing to hide. Regardless, surveillance of this kind still creates risks. At the societal level, the ocean of datafication created by pervasive smart technologies blurs the boundaries between financial, consumer and governmental systems. The datafication of our personal information ultimately reduces citizens to a collection of data points, open to misinterpretation, manipulation and monetization.