The company may say its mission is to help families, but it’s also a business—one that is trying to grow. Life360 quietly went public on the Australian Securities Exchange in May. Its prospectus claims that the company has “amassed one of the world’s largest digital audiences of security-conscious family units” and has “deep insights into these Users in a way that was not possible before the smartphone. We know where our Users live, work, shop, drive and more.”
Louise Matgakig looks into the work of Life360 and the culture of surveillance that it supports. Although much of the reporting seems to be focused on teenagers response via TikTok, my concern is the business intent of the company to sell insurance. As Wired postulate in an opinion post
Past generations were able to grow up without a digital record of their past generation, and the ones to come, will be held accountable to their inescapable online identities.
It would seem that with applications like Life360 children are becoming accountable for their offline identities too. This really makes me wonder if my parents had any clue where I was when I was growing up and the trust that was associated with this.
via Cory Doctorow