Oliver argues that there are two things that should decide whether something should be shown as a push notification:
- Is there something I should be doing differently?
- Is this something I need to now?
More often than not, the answer is no.
This is also a topic that Doug Belshaw discusses:
Don’t accept the defaults! On the other side of that very engaging, colourful screen are weaponised machine learning algorithms who are not interested in you or your wellbeing. While it sounds a bit sci-fi and dystopian to say so, they’re interested in providing shareholder value to megacorps by selling your attention to advertisers who want to change your behaviour.
Put like that, why wouldn’t you want to increase your notification literacy and that of those around you?