The idea came to pass during the final moments of recording, when Emma asked Jesso Jnr to dramatically pitch all of her vocals down. With over 100 million streams to her name, two acclaimed ARIA Top 20 album releases, and a monster-hit in βJungleβ (which also soundtracks Yves Saint Laurentβs βBlack Opiumβ perfume ads), it was an unusual, not to mention brave choice. Yet the freedom Emma felt was immediate.
Lilac Everything is a captivating album. The decision of Emma Louise to definitively augment her voice makes for an intriguing listening experience. Where some maybe critical of the artificial nature of pitch correction, the use in this circumstance is still novel and raises the question of identity and belonging. There is something uncanny about listening to a female artist taking on a male voice.
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