Big Tech has given us a load of social platforms, and the content we’ve shared on those platforms has made them valuable. These platforms are designed to make it easy and convenient to share our thoughts and feelings. And they don’t cost us any money. The social nature of the platforms also make us feel validated. One button press for a like, a love, a star, a share, and we feel appreciated and connected. And it’s all for free. Except it isn’t.