As Australia’s live music industry has been left decimated by the COVID-19 pandemic and unprecedented damage to venues from bushfires, we’re attending more online concerts, virtual gigs and streamed festivals than ever before.
Technology is evolving at a rapid pace, pushed along by the demand for content and even giving rise to the reality that not all live musicians have to be living.
But what does this mean for the future of live music? Can the digital and physical industries co-exist?
And what does the future hold for musicians, how they’ll be paid and immortalised in digital technology?
Edwina Stott takes a soundcheck.
John Wardle – Live Music Office of Australia
Professor Aaron Corn – Director of the National Centre for Aboriginal Language and Music Studies at the University of Adelaide
Dr Diana Tolmie – Senior Lecturer at the Queensland Conservatorium, Griffith University and she teaches professional practice
Jeff Pezzuti – CEO and Founder of Eyellusion
Oisin Lunny – Forbes Senior Contributor, Professor of UX Driven Business, Barcelona Technology School and Host of the AudioMatters podcast
Edwina Stott leads an investigation into some of the areas of opportunity and innovation when it comes to live music. Two examples she discusses are Travis Scott’s virtual performance in Fortnite as well as the use of holograms to stand in for artists who are no longer able to perform. It will be interesting to see how this space changes and what the take-up will be.