Innovation is an emergent feature of a dynamic system, not a process within a system, or a target set upon it. Innovation may be nurtured, but is equally often provoked, and here’s the funny thing: innovation itself is rarely enough, unless accompanied by the ability to exploit it. We have to be able to hear weak voices within the system, to develop, nurture, sense make, and prototype, before we can exploit.
The challenge is nuturing it, rather than pushing and provoking it:
If we want to avoid the innovation trap, we must understand the two spaces, and everything that comes with them: innovate, broadly, at scale, and exploit it, when you have raced the ideas. But do not try to constrain the race: by doing so, we build our own failure, we engineer our own constraint.source