marks the argument that just because you are not paying for the product, it does not necessarily mean that you yourself are the product. Sometimes, he posits, we are simply consuming goodwill. On the flipside of this, he points out that when you pay for products such as YouTube or Netflix, this does not all of the sudden make you less of a product.
For me, this reminds me of Austin Kleon’s discussion of the power of an email list:
The model is very simple: They give away great stuff on their sites, they collect emails, and then when they have something remarkable to share or sell, they send an email. You’d be amazed at how well the model works.