Watson is great at publicity stunts—no article about it is complete without the requisite mention of the time it won Jeopardy (even, it seems, this one)—but A.I. is a very tough nut to crack, and one where the top computer scientists are in incredibly high demand. Those scientists aren’t going to the company with the best press, they’re going to the companies with the best A.I., and the best science. Ask anybody in A.I. about Watson, and you’ll be told in no uncertain terms that they’re an also-ran in an incredibly competitive space.