It’s difficult to know, in the typical chicken-and-egg conundrum, the extent to which Amazon is driving the public discussion on race, or our public debate is driving Amazon sales. Are the “Black Lists” pushing traffic on Amazon to particular books, and then those books pick up steam through the Amazon algorithm and get even more prominence? Or are loafing critics and readers cribbing from Amazon? At any rate, the online behemoth continues to hawk products by prioritizing them according to strong sales history and high conversion rates. The tyranny of the algorithm worsens our collective mental sloth where race is concerned. This mixture of culture, publishing, and code conflates traffic analytics with quality, and algorithmic recommendations with urgency.
Rich Benjamin discusses some of the problems and limitations to lists of books responding to political turmoil, particularly the impact of recommendation algorithms.