πŸ“‘ How TripAdvisor Changed Travel

Bookmarked How TripAdvisor changed travel by an author (the Guardian)
The long read: The world’s biggest travel site has turned the industry upside down – but now it is struggling to deal with the same kinds of problems that are vexing other tech giants like Facebook, Google and Twitter
I recently recieved an email from Trip Advisor informing me of a ‘big announcement’:

Imagine if everything you love about TripAdvisor was personalized around the friends and travel experts you follow, giving you an easy way to plan and make the most of every trip.

It was interesting thinking about this after reading the long read from Linda Kinstler discussing the rise of the platform. I wonder if it would have been better worked as:

Imagine if you provided TripAdvisor with a list of all your friends and those who you deem as ‘experts’ so that we can then use the profile to better target you with advertising on the web

Leave a Reply

Your email address will not be published. Required fields are marked *