Words often get in the way of creativity so it’s no surprise that the word “idea” often gets in the way of ideas.
1. We use the word “idea” to describe thoughts and suggestions. “I know this is heteronormative of me but I have an idea: let’s eat kimchi soondubu at Food Gallery 32 in Koreatown for lunch.”
2. We use the word “idea” to describe new concepts. “I have an idea — it’s a business where we turn memes into bath products – Dank Tank.”
3. We use the word “idea” when someone says something stupid. “You have no idea.” That’s a mean use of the word. Don’t be mean. The world doesn’t need it.
If we focus on the first two examples, the word “idea” telegraphs that something new is coming. And if you can pause on your Internet memes about whether anything is ever new (I’ll raise you post-modernism and ask if anything is ever real), what we now want to do is distinguish between the way we use “idea” as industry jargon and the way we use “idea” where we’re in casual mode.
Ideas are thoughts but not all thoughts are “ideas.” Here’s an example of the use of the word “idea” in an agency setting: “I have an idea — let’s do something with augmented reality or Blockchain or make a special lens.” This isn’t wrong; it’s sloppy.
,What’s an idea? What sorts of ideas are there? And how to explain them once you have them?
Mark Pollard unpacks the idea of an idea by demonstrating how to unpack an idea. This reminds me of Ewan McIntosh’s book, How To Come Up With Great Ideas and Actually Make Them Happen.