Building an audience of true fans for your work requires a long term view. You can’t buy your way to 1000 true fans with Facebook ads and SEO hacks. It’s something that has to be earned.
Every single time you support the work of an artist, you allow them to keep playing the infinite game of creativity.
Srini Rao shares a number of strategies for building an audience, including focusing on impact, create more, don’t focus on scale, remember the human are speaking to, be meaningful, and be generous.