If the lessons in this book seem hard, it’s because they are meant to be. If the job I’m asking you to do seems difficult, it’s because it is. Hard and difficult aren’t the same as impossible. When it comes down to it, all I’m asking you to do is the job you signed up for.
It also reminds me:
Do you really need that gif? If we think climate and energy think can I get my message across in text? Each gif uploaded and converted to movie? How much more energy is worth the engagement when the Arctic seacap is melting? #digped