- It forces wider product exposure
- It creates a false sense of scarcity
- It creates a sense of mystery
In addition to this, there are other tricks, such as strategically placed mirrors, contextual positioning and dirt cheap bins and decoy prices.
Alan Penn, a professor of architecture at University College London, describes this as a ‘submissive experience’. What is intriguing is how much my children love going there as it provides a hands-on experience. I wonder if there has been any research into this?