It became way too easy to clutter things up in an effort to find just the right tool that could help you squeeze a little more traffic or revenue out of the lemon that was your blog. (Less considered, of course, was that all of these widgets were siphoning data about your readers in exchange for this little feature or that neat doodad.)
Technorati was in many ways the first shot in that general direction, though it was not the only one and certainly not the worst offender. But the purity of its original model, which was lost to time and ever-quickening innovation, was valuable for what it was. Rather than forcing us to live in someone else’s world, it tried to make sense of the quickly growing blogosphere, while allowing that sphere to live in place elsewhere.
By making the world of blogs trackable in real time, it made them more communal—a feeling some of us are trying to get back to today. But the globe kept spinning too fast for any one site to keep up—even one designed for that purpose.