💬 Google Is Collecting Your Data—Even When Your Phone Isn’t in Use

Replied to Google Is Collecting Your Data—Even When Your Phone Isn’t in Use (adweek.com)
Google collected considerably more user data when mobile phones were moving around and were in use. One researcher carried around a factory-reset Android phone with a new Google Account and used it as she went about the regular course of the day. That data, the researchers concluded, was pretty reliable. Google was ultimately able to identify that researcher’s interests “with remarkable accuracy” over the course of the 24-hour period, they wrote.
I am left wondering how much of this ‘tracking’ is associated with our move to cloud computing? How much does Microsoft capture? And does Apple even provide like for like? Is their offering as comprehensive? I feel that in general we need to get better at appreciating data that is being collected.

via Audrey Watters

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