🎵 Gone Now (Bleachers)
“The heart and soul of pop is newness, excitement, innovation,” said Mr. Antonoff, a spirited, zealous talker who rarely stops fidgeting. “The music industry is built on chasing that ambulance — ‘someone did it, let’s go that way.’ I don’t want to be a part of that. I want to be away from it.”
After bringing artists into his modest space, he likes to start with a simple question: “What’s the worst thing that’s ever happened to you?”
In contrast with the cold, near-scientific approach to songwriting favored by titans like Max Martin and Dr. Luke, Mr. Antonoff strives for a gut-level, emotionally probing therapy experience — “excavating,” he calls it. “If someone could do it without me, then I don’t want to be there,” he said, recalling an unsuccessful experience trying to write for Rihanna, who often pulls from large pools of competitive talent.