I am glad I didn’t go all in with Medium. I may have gotten more page views at the peak, but I think over time the long tail will be greater within my own domain. I am also feeling the same thing about Google lately. I used to cater to the SEO games, but after a couple of algorithm changes I haven’t been able to keep up, and my numbers are half of what they used to be. I find my time is better spend focusing on learning about the interesting things across the API sector, and writing a steady stream of stories, than it is tweaking the knobs and dials of the SEO beast. Google has become an ad engine, and I’m not in the business of generating revenue from ads, so it really doesn’t make sense for me to be playing that game full time.