This style of technology isn't new, but the method of its use - and the kinds of people wielding it - is.
This is a strange article documenting the rise of NEC. In it, Ben Grubb provides a range of examples, including Crown Casino tracking VIPs and Westfield estimating age, gender and mood. On the one hand it can be read as both being positive – which you would assume as the author’s expenses to iEXPO2017 were paid for by NEC – in that we can now do all these things with technology, but at the same time it asks the question as to whether we should? It reminds me in part of post discussing –Hitachi’s use of cameras to improve student life at Curtin University. My question is probably, “why would you?”.