🤔 Facebook’s war on switching costs

Liked Pluralistic: 28 Aug 2021 by Cory DoctorowCory Doctorow (pluralistic.net)

Network effects are how Facebook attracts users, but switching costs are how it holds them hostage.

The higher the switching costs, the bigger the shit sandwich Facebook can force you to eat before you leave.

That’s why interoperability is such a big deal – because it lowers the switching costs. If you can take your apps or friends or files or media with you when you leave a service, then the service has to treat you better, lest you depart.

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