Whether you like it or not, a data-based version of yourself exists out there, scattered among different databases as data points in massive torrents of big data. Data mining, algorithms and analytics processes are increasingly being put to work to know and understand you, and also to know and understand the wider populations, communities and societies to which you belong.
If benefits are gained by how we use social media then I would argue that the #IndieWeb has a lot to offer, as well as the movement to claim your own domain. This means that I am more mindful of my space and potentially decide how to share my data and information.
Audrey Watters asks the questions ‘who is telling the stories’ of the future and about research:
Where do these stories about the future come from? Like, how do we know about “what’s happening” and “what’s trending” in education? Who are the people who are telling us what the future of education or technology or education technology is supposed to like? Who tells these stories? Who benefits from these stories? Who funds these stories? Why do we find these stories compelling?
Clearly, in this case it is Facebook and this is a concern.