ClassDojo has been dealing with privacy concerns since its inception, and it has well-rehearsed responses. Its reply to The Times was: ‘No part of our mission requires the collection of sensitive information, so we don’t collect any. … We don’t ask for or receive any other information [such as] gender, no email, no phone number, no home address.’ But this possibly misses the point. The ‘sensitive information’ contained in ClassDojo is the behavioural record built up from teachers tapping reward points into the app.
It would seem that sometimes it is not the comments on social media we make or the food that we purchase from Uber Eats, but the actual purchasing of such items that matters. To focus on the noun, ignores the ‘information’ provided by the verb.