πŸ“‘ Cake or death: AMP and the worrying power dynamics of the web

Bookmarked Cake or death: AMP and the worrying power dynamics of the web | Andrew Betts

If Google was my doctor, they’d be currently explaining to my family that although the experiment they tried did sadly kill me, they got a ton of useful data from it, and they think they can definitely work on fixing that bug in the next version of the experiment.

As long as enough publishers continue to desperately walk into the test chamber, the experimentation will continue. And when in ten years time those of us who can afford it are for the second or third time trying to work out how to move to somewhere that doesn’t resemble a Max Mad movie, maybe we’ll wonder whether we should have done something to improve the way that 5 billion people get informed.

Andrew Betts discusses the current state of Accelerated Mobile Pages:

Accelerated Mobile Pages (Amp) offers a redesigned, slimmed-down version of HTML, the language in which web pages are written, and a set of rules for publishers and advertisers that stops them putting data-heavy graphics, interactive features and ads in their articles. As part of the programme, Google is also offering to store versions of the pages on its own servers around the world, and will show Amp articles in a carousel at the top of search results.(source)

He unpacks the user experience and the commercial benefits for Google. In the end, he argues that the experiment has gone on long enough and that we need the open web back now.

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