Although this was designed as a case of ‘what if’, it is a reminder of what could happen. It therefore provides a useful provocation, especially in light of Cambridge Analytica and GDPR. O’Byrne suggests that this is an opportunity to take ownership of our ledger, something in part captured by the #IndieWeb.
I agree with the thinking about this ledger, but do not agree with how it is situated in the video. I would see an opportunity for the individual to determine what information comes in to the ledger, and how it is displayed. As an example, each of the arrows coming pointing in to the ledger could be streams of information from your website, Twitter feed, Strava running app, and any other metrics you’d like to add. Each of these would come in with a modified read/write access, and sharing settings from the originating app/program/service. As the individual, you’d be in control of dictating what you present, and how you present this information in your ledger.
Interestingly, Douglas Rushkoff made the case in a recent episode of Team Human for including less not more on the ledger: