I am writing this essay to complicate the idea of academic use of social media by considering it in terms of digital labour. I do not wish to discourage academics from using social media. If academics stopped using it, I wouldn’t have anything to research. Please don’t! However, if use of social media is considered part of academic impact, then the labour involved must be given greater attention.
Naomi Barnes explores the labour associated with the use of social media by academics. A part of this is the work associated with translating academic research for different contexts, the cruel optimism of edu-influencer asspiration and the impact of the pressure to make an ‘impact’.