Traditional maps are half shapes, half labels—but satellite and AR maps drop the shapes, and keep just the labels. And this spells trouble for Apple... Remember what we saw earlier: Apple is making lots of shapes out of its imagery. But Apple doesn’t appear to making labels out its imagery. Nor does Apple appear to be making labels out of its shapes.
Justin O’Beirne reports on Apple’s New Maps and considers whether they have closed the gap on Google or produced the wrong map altogether?