Hilton concludes with five key messages:
- Don’t think that just because you’re a solo podcaster, with very little support around you, that you have to make an interview show.
- Be professional, even if you’re not.
- Know your KPIs.
- Don’t think there’s any great secret to indie podcasts doing well. There’s not.
- Don’t invest your life savings on a dice roll. Indie podcasts are a risk, creatively, but they don’t need to be financially.
via Andrew Davies