This is such an interesting post Bernard. In regards to the ‘commercialisation of educators’, I am a Google Certified Innovator and enjoyed my experience at Google. However, it was the opportunity to work with other passionate educators which was the boon, not the focus on tools.
I was a Google Educator before they changed the program, but my credentials have since lapsed. I could justify completing the credentials as it is a core part of my current work. However, I have concerns about ticking a box. I prefer to use my time to develop my own capacity myself, documented in my monthly newsletter. I think that Rafranz Davis captures some of the issues too.
In regards to the influence of Google, I am more concerned about the influence of GAFA, FANGS or whatever acronym you choose to use. I am happy to support teachers where they are at. I have written about Apple, Adobe and Microsoft. I have also written about open software and managing my own domain. In regards to disclosure, I would like to think that I am transparent, but I guess I could always do better.