- Optimize for the velocity of money.
- Make them rich.
- Employ bounded investment strategies.
- Push for a tax policy that promotes revenues instead capital gains.
- Organize as Platform Cooperatives.
- Local crowdfunding.
- Develop favor banks and local currencies.
- Cooperative businesses cooperate.
- Larger companies can enact economic experiments as local, limited trials.
- Run your company like a family business.
- Develop new metrics for success other than growth.
- Your goods and services are your product – not your stock.
📑 12 Steps to Post-Growth Sustainable Business
Nobody cares about how we got here. They just want solutions for how to get out of the trap. CEOs are struggling to create value for corporations programmed only to accumulate more capital, drain local economies, and externalize the costs.
So I’ve been ending my talks with specific, actionable suggestions for how companies of all sizes and stages can become more sustainably profitable in the current environment. It amounts to a 12-step program for getting off the addiction to growth. If you need to grow in order to survive, then you’re not a real business – you’re just a brand name on debt.
Here’s the quintessence of the recommendations to be gleaned from hearing my talks, reading my book Throwing Rocks at the Google Bus, or listening to my TeamHuman podcast. Of course, if you read the book you’ll see the arguments for why these strategies will work, and how they expose the false assumptions we’ve been working under for a few centuries, now. But here are the basic principles.
Douglas Rushkoff provides a series of steps for moving to a more sustainable business model. This is a useful summary of many of his arguments and ideas from his book Throwing Rocks at the Google Bus: